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Need help: Google Ads account keeps getting flagged, mold buyers ghosting
We run Google Ads for our mold shop in Dongguan targeting overseas OEM buyers. Since mid-January our main account keeps getting hit with "Compromised site" and "Misrepresentation" flags on the landing page. It gets approved, runs 3-4 days, then disapproved again. Appeal, wait 5 days, approved, disapprove. This loop has burned 6 weeks and our lead flow from search is maybe 40% of what it was in Q4. We've already stripped the page down, removed the instant quote form, moved the B2B claims to a separate page, no change. Social is picking up some slack but LinkedIn cost per qualified inquiry is 3x what search was. If anyone has dealt with repeated false flags on a manufacturing landing page, what actually fixed it — domain reputation, re-verification, going through a Google rep? And for those sourcing molds: what does your buyer persona actually search before they contact a shop? Trying to figure out if our keyword set is even right.
3 Answers
Upvotes
First, "Compromised site" is almost always technical, not policy: check your landing page for injected script or outdated CMS/plugins, and run it through Google Search Console — Security Issues will name the exact malware or URL. Second, "Misrepresentation" usually comes from missing business identity: add a real physical address in Dongguan, phone, and a clear About page; drop any "cheapest/fastest" superlatives and unsupported claims. Third, make sure your landing page domain matches the display URL and that quote forms don't gate pricing behind a submission. Fix the security flag first, then appeal once with screenshots — repeat appeals every 3-4 days just reset the clock.
#1 Susan Wang
Upvotes
Most likely it's not your mold quality but your landing page tripping automated policy scans. Three things I'd check on the shop-floor side: first, strip any third-party tracking scripts or chat widgets from the landing page and test with a clean browser, since a compromised ad tag often triggers "Compromised site." Second, make sure the page has real business info, a physical Dongguan address, phone, and company registration, so the "Misrepresentation" flag clears. Third, avoid superlatives like "best mold maker in China" and stock photos that Google's crawler may match to suspicious sites. Host the landing page on your own domain, not a free builder, and resubmit the appeal with those fixes documented.
#2 Chen Meiling
Upvotes
Likely causes: your landing page is serving different content to Google's crawler than to users (common with geo-redirects or JS-loaded forms), plus thin/duplicate pages across your ad groups trigger Misrepresentation. Three things to check:
1. Kill geo-redirects and cloaking on the landing page. Googlebot crawls from US IPs — if it sees a stripped page, you get flagged.
2. Fix trust signals: real business address matching your Google Business Profile, VAT/registration number, clear contact page. Mold shops often miss this and get hit for Misrepresentation.
3. Check your site for injected malware or spammy outbound links — "Compromised site" usually means something got injected, often via an outdated CMS plugin.
Run a fetch-as-Googlebot in Search Console to see what it actually sees.
#3 Susan Wang
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